Why did you start Outreach?

At the core, I’m an entrepreneur and have always been interested in building my own business. That’s what led me to enroll in TechStars’ 2011 class, along with my three business partners. We founded a company that was essentially a marketplace to connect teams of developers to the companies looking to hire them. But we were struggling to handle the volume of prospecting required to build both sides of that marketplace, so we built our own platform to help our sales team of one operate like a team of 10. The companies we sold to were much more interested in buying that platform than our recruiting service, so we eventually doubled down on building that out. That was the genesis of what has become Outreach.

Why did you choose to work with Founders’ Co-op?

Founders’ Co-op understands the very early stages of a startup. The days when things don’t scale, when product market fit is a moving target and success is unclear. It takes a special kind of partner to ride alongside of you in the early stages and make sure you make it to the next milestone, even if it means doubling down in support of you when things look more uncertain than ever. That’s Founders’ Co-op!

Why Seattle?

Because a combination of cost of living, outdoors, and Microsoft/Amazon/Google/eBay makes it easy to recruit top notch talent and scale out your team efficiently and quickly.
The bay is a quick 1hour and 15 mins away, so its like being local in the entire west coast!

Nugget for founders?

Don’t run your business by pattern matching. Patterns only work until they don’t. Operate out of first principles.

Why did you start The Riveter?

I started The Riveter because I wanted to create a network and a platform for women who are building businesses. I worked in corporate America for a decade – I was a litigator – and what you see is a starting line for everyone at the same place, but for women you see a really different finish line. We have more CEOs in America of Fortune 500 companies named John than we do that are women. And I know that women have all of these amazing ideas, but where do they go? Who do they talk to? How are they connected to investors? Where do they work in an environment where they feel supported and where they feel like they can have a community? And that was the basis for The Riveter: Rosie The Riveter is the icon for American women at work and that’s why we named the company what we did.

Why did you choose to work with Founders’ Co-op?

We decided to work Founders’ Co-op because we wanted partners in our home, in the Pacific Northwest, who had shown a demonstrated commitment to early stage companies, to the development of founders, and to growing teams. And Founders’ Co-op is the prime example of all of that.

Why Seattle?

We built the company in the Pacific Northwest because it is the innovation hub of America today. There is so much happening here, we have these amazing examples to look to in Amazon and Microsoft, and we have amazing examples of newer companies that are doing really exciting things, like Rover. And this is a place where women are growing and developing and coming out of experiences in these amazing tech companies and are just ready to do the next thing. And so for us it made perfect sense to build the company here.

Nugget for founders?

It’s really hard to nail down one lesson, one hard thing about being a founder. It’s the hardest thing you’ll ever do, but also the most fun. The lesson that I learned is that when you are going out to raise money for your company, you need to make that your job. You need to turn away from what you’re doing for some time, and hopefully you have a great team that can help you, and focus on the raise. Because it is part of the growth, you need the money to fuel the company, and so you need to treat it as a really important endeavor and devote as much time as you can to it in the period that you’re doing it, and then also put an end to it. When you’re talking to investors, say “I am out raising money. I will choose a lead investor on X date, and if you would like me to consider you, let me know by then”.

Why did you initial found Remity?

I started Remitly after traveling to close to 100 countries around the globe while living in Nairobi, Kenya, where I ran mobile and internet banking for Barclays Bank Kenya. Through that experience I learned how painful it was to send money internationally. I was getting paid in British pounds, living on Kenyan shillings, and eventually had to get money back to US dollars. It was a pain for me, but a much bigger pain for a lot of my Kenyan friends who were getting their income from relatives that lived in Europe and the US. After seeing the sacrifices that those family members made, and then how far that money went for my Kenyan friends back home, it felt like a really meaningful problem to solve. With the pace and the growth of mobile phones, it also felt like the right time to solve it.

Why did you decide to work with Founders’ Co-op?

Founders’ Co-op is not just capital, and that was clear from the conversations we had even before they invested. Chris DeVore had been through the journey before and was incredibly responsive to the crazy needs we had early on. He was hands-on with the company in the early days, and not just in the sense that he would take calls at all times of the day or night to help us work through issues, but he’d lean into the seemingly never-ending blocking and tackling we had in front of us early on. As an example, back when we started, getting a new state money transmission license meant our directors needed to sign off personally. Chris dropped in on short notice, literally 49 times, to get his fingerprints taken and sign the paperwork. To me, this was the perfect example of who he is as an investor, he’d always roll up his sleeves and do what was needed. He was also the one who pushed us the most, but also was at the same time the most supportive of everyone because of the way he did it. He’d been in our shoes and his empathy for our challenges was real. I would work with Chris and Founders’ Co-op again and again. He’s such such a phenomenal guy.

Words of Wisdom

This sounds sounds cliche, but surround yourself with phenomenal people, it makes or breaks a company. People oftentimes take this to just mean focus on team, but I think that it’s equally important to surround yourself with phenomenal investors. I think that a lot of entrepreneurs just say to that “beggars can’t be choosers, I can’t really decide who I take capital from”, but I think the more confidence you have around it being a two-way interview the more likely you’ll be successful raising capital.

It’s important to really push on investors to understand how they add value and find out what kind of partner they’ll be once they’ve got a seat at the table. When you push on Founders’ Co-op and do your references, you find nothing but glowing reviews. But then you actually take capital from them and it’s exponentially better than the reputation you found them to have in the community.

Why are you building Remitly in the Pacific Northwest?

When I moved back in Kenya I moved to Boise initially, but knew that I wanted to be on the west coast. I saw only two choices and very intentionally picked Seattle over San Francisco because I thought that the talent here was world class, and that’s not only still true today but it continues to get better and better. When you look at talent to funding as a ratio, there’s just less capital in Seattle and so for those that want to come out of an Amazon or Microsoft there are fewer startup opportunities, which is a huge advantage for anyone building their team here. I think it’s a legitimate competitive advantage to start a company in Seattle over San Francisco.