Michael Oiknine is currently the CEO & co-founder of Apsalar, a mobile behavioral targeting platform that tracks and optimizes user behavior within & across mobile apps. He is also an advisor to web technology start-ups. Previously, Michael was COO and co-founder of Kefta Inc, a SaaS provider of online behavioral targeting solutions, acquired by Acxiom (ACXM) in March 07. Kefta developed a series of website targeting solutions to increase online conversion rates and sales. Prior to starting Kefta, Michael was the managing director of GiSMo, a mobile payment start-up owned by Millicom International Cellular (MICC) in Sweden, and a consultant with Altis, a consulting firm now owned by Cap Gemini Ernst & Young in Paris, France. He has an MBA from Harvard Business School and a Master's of Engineering from École Centrale de Lyon in France.